Cyndi Hosch: Researcher

MARKET | VOICE OF CUSTOMER | STRATEGY | INTERACTION | JOURNEY

Great products and services solve a problem. Great experiences do it in a way that works with customer mental models. Successful marketing messages resonate with prospects. 

As a researcher, I dig deep to provide companies with the information needed to 

• Identify and find customer and understand customer needs
• Understand customer jobs to be done
• Identify un-served and under-served needs
• Identify opportunities to innovate current offerings or develop new offerings
• Craft successful marketing campaigns 
• and so much more!

Many think the goal of research is to perfect experiences before launch or make decisions with full understanding. Those I work with find out quickly that's not my goal. I come from a place of "enough". I work with stakeholders to find that balance between what we need to learn via primary research and what we can learn through experimentation, data, or other ways -  or identify when we know enough to move forward.